A ready-made meal delivery service who focus on macro-nutritious meal plans to enable healthy lifestyle & fitness goals. The rebrand initiative was to improve the brand’s positioning & open it up to a wider audience, whilst staying true to it’s rooted fitness following.

Conceptually, the brand organises your life through meal plans helping one stay on track. The graphic device of a tab nod’s to this idea & is used as a branding element throughout. Custom icons were designed to highlight and draw focus to the meal plans. Overall, the rebrand consists of an approachable san serif, simplified layout & colour palette, shifting the brand’s masculine aesthetic into a bold contemporary space.