Macros is a meal delivery service focused on providing macro-nutritious meal plans to help individuals adopt healthier lifestyles. This rebrand aimed to elevate the brand’s positioning and expand its appeal, while staying true to its core fitness-oriented audience. The concept centres on the idea of organisation—streamlining lives through well-structured meal plans. This is visually represented through clean, minimalist layouts. The use of a tab graphic and custom icons functionally highlights each meal plan and serves as a symbol of order. The identity overall adopts a contemporary and approachable aesthetic, allowing Macros to further it’s reach to a broader audience.