The annual Sydney Rd Street Party is a vibrant celebration at the heart of Brunswick, Melbourne. This event identity is designed to showcase and honour Brunswick’s diverse and eclectic culture. The area’s rapidly changing, evolving, and gritty character is visually represented through a mix of geometric shapes inspired by key local landmarks. Distorted typography and a dynamic event lock up, which shifts placement across various layouts, further reflect the area’s ever-changing and energetic spirit.