The objective of this project was to create a ready-made meal brand that was differentiated and disruptive within the category. To achieve this, I collaborated with the creative team to develop the concept of “food in motion,” inspired by the brand’s value proposition of super quick, zero-prep meals. The food photography played a central role in bringing this idea to life—we art directed and styled each meal to playfully suggest the magic of dinner being effortlessly served. Bold typography, a vibrant colour palette, and a playful, tongue-in-cheek tone of voice further enhanced the brand’s uniqueness, successfully setting it apart from it’s competitors.