![](https://images.squarespace-cdn.com/content/v1/65131408b02be27e737ca698/3beea5f4-baea-49e5-9db9-0010845b950b/Cat-Smith---Portfolio-20223.png)
Serv’d
Healthy ready-to-eat meals serving up comfort classics with a twist. The objective of this project was to develop a brand that was differentiated & disruptive within the category. The overall branding achieves this through energetic art direction, a playful tone of voice and bold typography. Serv’d successfully launched in 2021 and can be found at selected Woolworths, Coles & independent grocers.
Branding Identity / Packaging Design / Art Direction
![Cat-Smith_Portfolio_2023_v2.jpg](https://images.squarespace-cdn.com/content/v1/65131408b02be27e737ca698/faf8095e-fb06-4612-b29e-5b93effbc5e2/Cat-Smith_Portfolio_2023_v2.jpg)
![Cat-Smith---Portfolio-20224.png](https://images.squarespace-cdn.com/content/v1/65131408b02be27e737ca698/5e82aef2-7896-4aeb-904f-a68f341fede9/Cat-Smith---Portfolio-20224.png)