Hoxton Spirits is a vibrant East London-based spirits company. As their Graphic Designer, I oversee all creative touchpoints, ensuring a cohesive and impactful brand identity. I’ve played a key role in Hoxton’s brand refresh, refining its visual language by updating the brand pattern, typography, and developing a comprehensive brand guidelines.

Additionally, I’ve designed innovative packaging concepts for new product developments and created diverse marketing materials for events, brand activations, and retail, strengthening the brand’s presence across multiple channels.