During my time at Hoxton Spirits, an East London liquor company, I led an initiative to refresh the brand’s identity. The goal was to elevate the existing identity into a more premium space.

As part of this project, I created six distinct patterns, each with a different color scheme representing the brand’s diverse flavour offerings. The patterns are inspired by the iconic ‘Hoxton Square,’ which becomes a central graphic element in the brand’s new look and feel. Each pattern also features custom lettering derived from the Hoxton logo.

Additionally, I successfully delivered a comprehensive brand guidelines document, as well as collaborated on various event collateral and social media assets to ensure consistency across all brand touchpoints